Rich Internet Applications(RIA’s)

Rich Internet applications (RIAs) offer a rich, engaging experience that improves user satisfaction and increases productivity. Using the broad reach of the Internet, RIAs can be deployed across browsers and desktops.

Benefits of RIAs:
RIAs offer organizations a proven, cost-effective way to deliver modern applications with real business benefits:

• Offer users a richer, more engaging experience.
• Keep pace with users' rising expectations.
• Increase customer loyalty and generate higher profits.
• Leverage existing personnel, processes, and infrastructure.

Source : http://www.adobe.com/resources/business/rich_internet_apps/